The Inside Story of TEDAVI: EVERSANA INTOUCH’s Superpower

Do you TEDAVI?

TEDAVI is one of the superpowers we offer clients. It’s the agency network’s centralized content-production hub.

In the last six years, scores of brands have used TEDAVI and the skills of our hundreds of digital specialists agency-network-wide to create thousands of projects per year (emails, banners, websites, etc.) and to create, review and approve them in half the time without compromising quality or creative excellence.

And as we’ve grown and evolved, TEDAVI has too, becoming more operationally flexible to address a wider range of content transformation journey needs. We’re also expanding our capabilities through our partnership with Adobe Firefly on a custom model that handles AI image generation.

That’s our thing: always iterating, focusing on where clients’ needs guide us.

For a quarter century, we’ve been harnessing cutting-edge tech to build life-sciences-specific solutions that give marketers new capabilities. We call it “pharmatizing” – using innovation and the latest technological advancements to solve pharma problems.

With TEDAVI, we’ve learned what it means, and what it takes, to achieve content excellence and speed varies greatly, just like our clients.

And we’ve been able to prove that affordable content production isn’t about “fast and cheap,” but rather, when production best practices are in play, the sky’s the limit as far as achieving the quality/time/money trifecta.

Exclusively to Playbook for our clients, here are just three examples of some of the many ways that TEDAVI has been solving your problems:

• A client needed to relaunch its flagship brand with a new positioning and campaign, including an overhaul of its HCP site – with only a few months to design, develop, test and launch. The EVERSANA INTOUCH creative team, using TEDAVI and its proprietary UI kit and flexible component library, created a working prototype in two weeks and launched on time during a major conference, generating an impressive 57% engagement rate. 
  
• An emerging biopharma client needed an unbranded HCP site and conference “surround sound” for its biggest meeting of the year, which was only weeks away. EVERSANA INTOUCH teams made it happen and, thanks to TEDAVI production for the website and banners, did it in 52% less time at 42% reduced cost with performance beyond the client’s goals.  
  
• A major pharma client sought to achieve more efficiency across its email operations and partners. Beyond email content creation, it wanted to accelerate the journey-building process and increase content velocity. Our solution focused on new ways of working, paired with new integrated operations, and yielded remarkable results, with a 48% reduction in cost and a nearly 75% decrease in execution time.

We’re being more promotional here than our Playbook articles usually are. To be honest, it feels awkward. But we hope you’ll forgive us this once because we truly believe TEDAVI is worth knowing about, based on the difference it’s making.

If you’re not already one of these success stories, you could be. So, would you like to TEDAVI?