November 2024

Catalyzing Creativity: How AI Empowers Better – Human – Marketing

Discover how AI is revolutionizing life sciences marketing by enabling marketers to do more with less. Learn from experts about the power of AI in creating human-centric insights and innovative marketing solutions.

October 2024

Patient Finding: Mission (Im)Possible

Every pharmaceutical brand has the same mission: to find people whom its medication can help. In this article, we discuss what it takes to identify and activate your patients so that you can make a difference for as many people as possible.

September 2024

Back-to-School Learning Season: What Can You Learn (or Rethink)?

Let’s harness the back-to-school vibes and learn something new and surprising. In this article, we talk about what AI can do. You may have read that phrase a million times by now. But bear with us. We also talk about what it can’t do, why it’s not that new and exactly how new tools can address your unique brand and organizational goals.

August 2024

The Inside Story of TEDAVI: EVERSANA INTOUCH’s Superpower

Ta-da: it’s TEDAVI! The word means “healing” in Turkish, and is the name of one of the superpowers we offer clients: our centralized content-production hub. In this article, we go in-depth on exactly what it does and give you three exclusive case studies of some of the thousands of successes it’s seen over the last six years!

July 2024

Brand Planning: Where Leaders Say It’s Falling Short, and How to Close the Gap

Have you ever wondered if brand planning is as painful for other brands as it is for yours? Have you ever thought about how you could reduce that pain? In this article, we share the results of a survey of brand planning executives and offer seven key questions whose answers can help you drive an effective brand plan.

June 2024

The Art and Science of Oncology and Oncology Marketing

As we return from the ASCO Annual Meeting, we look at the theme – “The Art and Science of Cancer Care: From Comfort to Cure” – in light of the increasing complexities of oncology, and oncology marketing, and talk about how we can put both science and art to work to help patients.