May 2024

AI for Marketers: Pessimism & Optimism, Realism & Opportunities

Is the potential of AI overblown? Or are you missing out on what’s already possible? We think it’s the latter. This latest Playbook exclusive features the insights of John Kenny, PhD., Head of Strategic Planning, EVERSANA INTOUCH, on the present-day capabilities of AI, particularly for strategic planning.

April 2024

Blockbusters Are Back: 3 Things the GLP-1 Boom Means for All Brands

Nobody can miss headlines about GLP-1’s, but you might not be thinking about them much if you don’t work on related conditions. That might be a mistake. Sarah Morgan, a healthcare communications consultant for EVERSANA, discusses three ways this latest avalanche of blockbusters should be making you think.

November 2023

The Challenges Facing Small-to-Mid-Sized Drug Launches – and How to Address Them

Launching a new brand? We’ve got the unique advice you need, in a new POV based on how we’ve helped clients achieve successful launches. We preview it here (and give you the full report, too!).

September 2022

Have You Heard? It’s Time to Invest in Audio

Are you thinking about audio as a place to put your ad dollars? Starla West, VP, Media, EVERSANA INTOUCH Media, has surprising news and stats that may help you re-think whether you should be using audio to get heard!

December 2021

3 Trends That Will Shape Pharma Marketing in 2022

We’re pleased to share with you a peek at the 2022 trends report. We’re highlighting three of the trends, so you can stay at the top of your marketing game.

July 2021

From Victims to Heroes: Rethinking How We Communicate About Chronic Diseases

What can we do differently to support and connect with chronic disease communities that are increasingly representing themselves as heroes, rather than victims? Here are three ways to improve communication with and about people who have chronic diseases.

June 2021

7 Tips for Integrating SMS

SMS messaging is an integral part of multichannel marketing capabilities, but adding it in can feel like an insurmountable challenge. Fortunately, it’s easier to activate and integrate SMS across organizations and programs than you might think!

May 2021

Planning With Intention: Lessons in Authentic Communication From SXSW 2021

Tech can’t take the place of in-person interactions — but a mindful approach to tech can make communication more meaningful. A group from Intouch attended this year’s virtual SXSW conference and brought back useful tips.