October 2024

Patient Finding: Mission (Im)Possible

Every pharmaceutical brand has the same mission: to find people whom its medication can help. In this article, we discuss what it takes to identify and activate your patients so that you can make a difference for as many people as possible.

September 2024

Back-to-School Learning Season: What Can You Learn (or Rethink)?

Let’s harness the back-to-school vibes and learn something new and surprising. In this article, we talk about what AI can do. You may have read that phrase a million times by now. But bear with us. We also talk about what it can’t do, why it’s not that new and exactly how new tools can address your unique brand and organizational goals.

August 2024

The Inside Story of TEDAVI: EVERSANA INTOUCH’s Superpower

Ta-da: it’s TEDAVI! The word means “healing” in Turkish, and is the name of one of the superpowers we offer clients: our centralized content-production hub. In this article, we go in-depth on exactly what it does and give you three exclusive case studies of some of the thousands of successes it’s seen over the last six years!

July 2024

Brand Planning: Where Leaders Say It’s Falling Short, and How to Close the Gap

Have you ever wondered if brand planning is as painful for other brands as it is for yours? Have you ever thought about how you could reduce that pain? In this article, we share the results of a survey of brand planning executives and offer seven key questions whose answers can help you drive an effective brand plan.

October 2023

The Power of Insights

“Insight” is a word that pharma marketers hear often – but all too often, it’s being misused. An insight isn’t a plain fact or a simple truth. It isn’t surface-level, and it isn’t something everyone knows. What is an insight, really? And what can it do for you? In this issue of Playbook, Jeff Bartsch, VP, Group Creative Director for EVERSANA INTOUCH Seven, explains, and tells a story of how his team found a real insight that made a difference.

September 2023

Data-Driven Day to Day: Quick Wins to Power Up Your Brand  

Everyone says they’re data-driven, but not everyone really is. In this article, Simi Krishnan, SVP, Analytics, offers three quick examples of easy-to-implement ways that data analytics could be improving your brand’s strategy, engagement, personalization, websites, and more.

February 2022

Creating Better, Personalized Experiences for Your Customers

In this edition of Playbook, we’ll fill you in on how a modern marketing approach can help you create targeted, memorable experiences. Read on!

August 2021

Modern Marketing: A Framework for Success

To define a clear path to digital transformation, organizations can look to the framework of modern marketing. Let’s talk about what that means and how to get there.