June 2024

The Art and Science of Oncology and Oncology Marketing

As we return from the ASCO Annual Meeting, we look at the theme – “The Art and Science of Cancer Care: From Comfort to Cure” – in light of the increasing complexities of oncology, and oncology marketing, and talk about how we can put both science and art to work to help patients.

March 2024

Beyond the Interview: Talking Omni, Media Evolution and Metrics with Tricia Savio

When you read an article, do you ever wonder what else the interviewer might have had to say? Well, you’re in luck. Recently, PulsePoint spoke with Tricia Savio, VP, Programmatic Practice Lead, EVERSANA INTOUCH – but here, we’ve got an interview with her to provide all the additional insight you won’t get anywhere else!

February 2024

What’s SEO Without the SE?

When people are increasingly using AI to get answers and information, rather than just getting a list of web pages from a search engine, is search engine optimization still relevant? Nathan Stewart, SVP of Content Strategy & SEO for EVERSANA INTOUCH, explains how industry-leading SEO has evolved – and why it matters more than ever.

January 2024

Influencing Your Audience Is All About Timing

The traditional promotional journey was linear and static. But today, who to speak to, and when, includes many more than the traditional set of influencers, and has an entirely new cadence, depending on specialty, indication, patient segment, and more.

December 2023

Forecasting 2024: Five Trends To Help You Plan for Pharma Marketing Success in the New Year

It hasn’t been easy to predict what will happen in the 2020s, and 2023 was no different. But in this article, we have studies, statistics, and experts to help us consider where to focus for brand success in 2024.

July 2023

What Hundreds of Expert Interviews Have Taught Us About This Decade

The decade is only 1/3 through, but we’ve already conducted hundreds of interviews with patients, healthcare professionals and industry executives. Three themes related to change have risen to the top in those conversations. Let’s dive into what those themes are, and what it looks like to be successful with them.

June 2023

Are You Ready for Loss of Exclusivity?

There are five attributes that help brands retain patients after patent expiration. Four of them are in your control. And there are three areas you need to focus on to plan properly. Find out these 5-4-3 answers, and more, in our latest Playbook for pharma marketers!

May 2023

Heroes, Not Victims: Rethinking Chronic Disease Communication

Only 17% of people with chronic conditions feel that pharma understands what it’s like to live with their condition; and only 20% say that their conditions are authentically portrayed in ads. What can we do differently to support and connect with chronic disease communities? Read on for three ways to improve communication with, and about, people with chronic conditions.

April 2023

How to Bring Influencers into Your Brand

Influencer marketing is tricky to navigate for any industry, but for pharmaceutical marketing, the waters are especially treacherous. We explain why it’s valuable, what to avoid, and what unexpected places you might want to look for the most valuable partners.

March 2023

One Drug, Two Companies: Three Tips for Successful Co-Promotion

When two companies share the responsibility for promoting a drug, there’s always the potential for tension. Visions may not align, priorities may compete, or personalities might not mesh. But, by keeping the following tips in mind, you can help smooth the process, and improve the alliance’s chances of success.