Speed and Quality
Expediting a Website Launch for Market-Shaping Success
A quick and effective web solution drives the successful launch of an HCP website for a flagship conference.
THE CHALLENGE
A few weeks before the biggest liver conference of the year, CYMABAY approached EVERSANA INTOUCH about designing a website and conference surround sound.
Launching a website prior to the conference was critical to the success of the market-shaping campaign.
THE SOLUTION
We utilized our proprietary component UI kit with built-in UX best practices, accessibility and SEO, as well as a one-to-one connection to development. The web work was done in about two months (57 days), which is much quicker than the industry standard of more than six months.
TEDAVI also supported CYMABAY marketing and IT partners in standing up its Salesforce instance to ensure the launch of the website and that data could be tracked during the conference.
FACTS AT A GLANCE
Results include reduced time and cost to market with no errors.
51% reduced time to market
Zero errors
45% reduction in cost to market