Efficiency and Creative Excellence
Creating Artful Efficiency and Visual Storytelling With TEDAVI
Korlym campaign comes to life using our digital center of excellence.
THE CHALLENGE
Corcept Therapeutics relaunched its flagship product, Korlym, with a new positioning and campaign. A key part of this effort was overhauling the brand’s HCP website in time for the summer conference season, leaving only a few months to design, develop and QA the new site.
THE SOLUTION
Our core creative team worked in lockstep with TEDAVI, our digital center of excellence. The campaign came to life quickly and impactfully using TEDAVI’s process, proprietary UI kit and flexible component library.
The development process was so efficient that the team created a working prototype within two weeks.
Though the build was component based, the site sacrificed nothing in terms of visual impact. Full-bleed images, bold infographics and easy-to-follow messaging combined to tell a compelling story.
THE RESULTS
The site launched simultaneously with a key conference and generated an impressive 57% engagement rate.