Reimagining Market Access Solutions
Rapidly changing dynamics in the US healthcare landscape require companies to reassess the market and play catch-up. At EVERSANA INTOUCH, we’ve already anticipated the latest trends and pressure-tested ideas to develop game-changing market access strategies and solutions.
Being at the forefront of applying timely insights and modern marketing discipline to create payer, organized provider group, and patient support strategies isn’t something we take lightly. Our expertise as market access strategists and precision marketers allows us to make a difference for clients and patients alike. We’re adept at rapid problem solving and providing both data-driven market access solutions and meaningful results to drive disciplined approaches, efficiency, and value for our clients.
Access to the Market Access Services You Need
EVERSANA INTOUCH offers the market access services you need to elevate your brand and drive access and coverage. Our seasoned and expert team is supported by specialists from across our network to create solutions based on your unique needs and goals.
Market Access Insights & Strategy
Ensuring our clients stay ahead of the rapidly evolving access landscape and new approaches to Rx management and reimbursement.
Launch Planning & Tactical Execution
Experts in building launch roadmaps aligned with strategic imperatives and therapeutic category dynamics to drive payer support and unencumbered access for patients.
Preapproval Information Exchange (PIE) & Payer Value Proposition Development
Building compelling PIE and payer value stories with our proprietary value construct, informed by extensive payer quantitative and qualitative market research.
Cost & Coverage/Access & Affordability Pull-Through
Delivering scalable, API-driven formulary coverage messaging and look-up tools designed for seamless integration through personal and nonpersonal channel mix.
Data Analytics & Technology-Driven Solutions
Leveraging our proprietary data platform ACTICS, we have taken market access data analytics to the next level to ensure favorable brand positioning for payers, identification of formulary pull-through opportunities, visibility into strategic gaps, and informing omnichannel activation and execution.
Large Panel of Health Plan, PBM, SP & Health System Advisors
More than 570 on-staff RNs, PharmDs, and MDs drive the medical and clinical excellence of EVERSANA INTOUCH thinking and executions. A panel of external advisors provide additional timely real-world insights, particularly when we are addressing complex strategic questions.
Even More Solutions for Your Unique Market Access Needs
Patient Support Programs: We design patient hubs/portals through proprietary and third-party offerings to drive initial and ongoing brand loyalty and create outstanding customer experiences. Learn more.
Pricing Strategy: NAVLIN by EVERSANA is a single, integrated platform that combines data, software and insights to answer your most challenging price and access questions. Our services provide pricing recommendations and options in addition to account-specific payer contracting approaches. Learn more.
Health Economics Outcomes Research (HEOR)/Real World Evidence (RWE) Support: Our Value & Evidence team has more than 130 HEOR/RWE staff including a mix of biostatisticians, health economists, data scientists, MDs and PhDs, epidemiologists, information specialists, and medical writers who are experienced in initiatives including, but not limited to, HTA submissions, budget impact models, BIM and product dossier development. Learn more.
EVERSANA Field Deployment Service: With one focused and unified voice, we recruit, hire, train and deploy NAMs, RAMs, FRMs, MSLs and nurse educators. Learn more.