EVERSANA INTOUCH Proto Leadership

Pioneers in Pharma Marketing

MARK ARNOLD

Head of Affiliate

After close to 25 years, Mark has worked in nearly every category of pharma advertising. His client history ranges from more than a dozen of the largest pharma companies to several small bio-tech startups, and from blockbuster brands to the launch of three new classes of drugs. Mark gravitates toward rare disease brands that provide relief to the underserved as well as those that foster deep connection to those in need. His foray into advertising came early in life – Mark was featured in a Pop Rocks commercial at age seven. And he’s still show biz adjacent today. Ask him how he knows all five of the original New Jersey Housewives.

Mark’s LinkedIn

AUSTIN KIRKSEY

VP, Project Management

Austin has over 20 years of experience in pharma and automotive advertising and project management. Throughout his career, he has managed programs, projects and project teams that span print, digital and broadcast tactics for clients. In addition, he has worked within the PMO to lead many EVERSANA INTOUCH initiatives, from project setup to pricing, that help support the project teams’ efficiency and delivery to meet our clients’ needs.

Having started his advertising career on the account management side, Austin brings a perspective that gives him insight into both sides of project delivery. This helps him understand client objectives and set teams up for flawless execution. Committed to his team’s growth, he is a passionate mentor, coaching them and helping them reach their professional growth goals.

Outside of work, Austin enjoys watching his favorite teams, the University of Michigan Wolverines and the Detroit Lions, as he navigates being a Michigan sports fan while living in Chicago.

Austin’s LinkedIn

LAURIE LUCAS

EVP, Strategic Planning

With over 25 years of expertise in medical communications and marketing, Laurie is a dynamic force at EVERSANA INTOUCH, where she spearheads strategic planning. Her collaborative spirit shines as she works closely with internal teams and clients to tackle the unique challenges and opportunities within therapeutic areas, crafting innovative strategies to drive success. Laurie’s infectious enthusiasm for the science behind the products she supports has earned her the proud title of “science geek.” 

Laurie is particularly drawn to therapeutic areas with significant unmet needs. In recent years, she has been instrumental in launching groundbreaking therapies in hematology, oncology, and HIV. Her unwavering passion for improving the lives of individuals facing challenging conditions fuels her work. Every day, Laurie is driven by the opportunity to make a meaningful impact through her dedication and expertise. 

Outside of work, Laurie cherishes time spent outdoors with her family and friends, and she’s an avid sports fan, especially when it comes to college football. 

Laurie’s LinkedIn

ELIZABETH ROONEY

Managing Director, Executive Creative Director

Elizabeth has a BA in communication arts with a minor in art history and biological sciences. Earlier in her career, her entrepreneurial spirit led her to co-found a digitally focused boutique agency which she and her two partners sold to WPP after a decade of success and growth. Elizabeth’s work has been recognized by Communication Arts, the American Advertising Association, Manny’s Trailblazer Awards, and the Greatest Creators Showcase. She and her Intouch team have won numerous awards across nearly every category: video, social media, launch, outdoor environmental, website, and point of care. Inspired by her mother who worked for the US Foreign Service and spent many years overseas, Elizabeth caught the travel bug early on and has visited destinations from Alaska to Cambodia to North Africa. For a different kind of trip down memory lane, ask her about the time she played the role of Molly in a stage production of “Annie.”

Elizabeth’s LinkedIn

JEFF TOMASO

SVP, Client Partner

Jeff is a growth-focused marketing executive with 25+ years leading healthcare and life sciences brands through digital transformation and customer-centric innovation. Known for his collaborative style and ability to activate high-performing teams, Jeff brings deep expertise in turning complex challenges into business opportunity. He is a trusted advisor to pharma leaders and a passionate advocate for delivering marketing that makes a measurable difference—for clients, patients, and healthcare professionals alike. When not at work, Jeff enjoys spending time with his family, reading at the beach, and playing the occasional round of golf. 

Jeff’s LinkedIn