Disseminating Cutting-Edge Medical Updates to Professionals Globally

THE CHALLENGE

The challenge was to provide valuable resources and updates for clinical practice regardless of user location, ensuring accessibility to the most updated information and insights on best practices and latest insights from major congresses.

THE SOLUTION

We developed a global medical hub featuring content tailored to the specific needs of clinicians from around the world. The platform facilitates the identification of the most important content for every single user, enabling a rich and personalized experience leveraging multimedia formats, including videos, flipbooks and interactive PDFs. To enable the widest number of physicians to access the portal’s content, the asset is promoted through an omnichannel awareness plan that is reviewed and optimized every year.

FACTS AT A GLANCE