Join the FUEL 2024 Brand Planning Conference
Thursday, April 25, 10:30 AM – 12:30 PM CST
At the intersection of innovation and inspiration, insights will elevate your mindset and challenge the limits of what’s possible. Bring your courage, curiosity and commitment to FUEL 2024 and Transform Tomorrow.
AGENDA
SESSION 1:
OPENING REMARKS
10:30 AM CST
ANGELA TENUTA
President, Full-Service Agencies
EVERSANA INTOUCH
SESSION 2:
MARKET DYNAMICS & INNOVATION STRATEGIES
10:35 AM CST
JIM LANG
Chief Executive Officer
EVERSANA
FARUK CAPAN
Chief Executive Officer,
EVERSANA INTOUCH & Chief Innovation Officer, EVERSANA
SESSION 3:
PHARMA HAS A BRANDING PROBLEM
10:50 AM CST
How pharma branding needs to evolve to meet the new business realities.
DAVID RICAUD
VP, Strategic Planning
EVERSANA INTOUCH
SESSION 4:
AI-DRIVEN BRAND PLANNING
11:10 AM CST
This session discusses how to prepare for what’s next in using AI for brand plans and simulating marketing scenarios and what you can do to start now.
JOHN KENNY
SVP, Managing Director,
Strategic Planning
EVERSANA INTOUCH
SESSION 5:
ORCHESTRATING FOR RAPID RESULTS
11:25 AM CST
Hear from a panel of industry leaders about how to move beyond theory and explore how brands can achieve rapid results in a world demanding high impact, condensed timelines and more for less.
TRACY KOSSLER
SVP, Managing Director, Head of CX
EVERSANA INTOUCH
SESSION 6:
INTENTIONAL INNOVATION FOR BUSINESS IMPACT
11:55 AM CST
Our industry is undergoing rapid change at a pace we’ve never seen. Learn how we are stepping up to the challenge with composable, innovative solutions designed to drive business impact at any scale.
TINA IGLESIAS
SVP, Strategic Planning
EVERSANA INTOUCH
CARTER HALLETT
VP, CX Strategy
EVERSANA INTOUCH
ANGELA KAYAT
SVP, Client Services
EVERSANA INTOUCH
SESSION 7:
CLOSING REMARKS
12:20 PM CST
Learn the next steps you need to make an impact on your brand today, to transform tomorrow.
JOANNA DERMA
EVP, Delivery Officer
EVERSANA INTOUCH