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Scaling Success: Transforming Pharma Marketing With Data-Driven Insights
In the dynamic world of pharmaceutical marketing, staying ahead requires innovation and advanced data analytics to provide valuable insights and achieve brand success. Joey Morrissey, Senior Director, Analytics, recently presented various data and analytics business …
Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies
Discover how EVERSANA’s cutting-edge approach is revolutionizing patient identification for cell and gene therapies. In our white paper, “Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies Using Machine Learning and Advanced …
Unleashing the Power of AI: Predictive Analytics in Healthcare Marketing
Predictive analytics is revolutionizing healthcare marketing by leveraging AI to make data-driven decisions. In this POV, we explore how the use of predictive models enhances engagement by targeting the right audiences, optimizing marketing strategies and …
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