Predictive Analytics Blogs

09|20|24

Unleashing the Power of AI: Predictive Analytics in Healthcare Marketing

Predictive analytics is revolutionizing healthcare marketing by leveraging AI to make data-driven decisions. In this POV, we explore how the use of predictive models enhances engagement by targeting the right audiences, optimizing marketing strategies and best utilizing marketing dollars.

10|29|15

Predictable Irrationality: Behavioral Economics in Pharma

EXECUTIVE SUMMARY People are notable for making lots of bad decisions. Even the smartest among us will often make choices that seem quirky, unexpected or just plain silly. We interpret information in biased ways. We procrastinate. We go to great lengths to avoid loss, despite the fact that letting go of a bad choice early […]