POV Blogs

11|18|24

What Matters Most: The Three Trends That Will Change Pharma Marketing in 2025

This year’s EVERSANA INTOUCH annual trends forecast – our ninth! – is both smaller and bigger than those that have come before it. Technology (No. 1: applied AI) is enabling entirely new ways to do business (No. 2: the direct-to-patient model) in a paradigm that’s interconnected (No. 3: globalization and health equity) at every level. […]

10|07|24

How AI Makes the Voice of the Consumer Louder

Artificial intelligence is revolutionizing the way companies make marketing decisions. John Kenny, EVP and Head of Strategic Planning, delves into the innovative use of AI-powered personas to keep the customer’s perspective central in marketing strategies.

08|28|24

Content Velocity: Mastering the Three Pillars of Success

Content velocity – getting more relevant, personalized content to more of your audience faster – is a goal for all life science marketers, but it’s a concept rife with misconceptions. One common mistake is thinking it’s just about making more content faster. Another error is thinking it’s simply a matter of plugging in a single […]

07|15|24

Next Generation Brand Planning: Fueling Brand Plan Efficiency Through Seamless Integration

Streamline annual brand planning processes, overcome complexity, and navigate data overload and cross-functional silos. Download the POV to learn how to enhance brand planning with seven operational pillars.

07|11|24

5 Key Trends Shaping Healthcare and the Customer Experience

Brand planning in the pharmaceutical industry is a complex and strategic endeavor, involving numerous stakeholders to develop an effective road map for the upcoming year. This process is essential for maximizing a brand’s potential in a competitive market, yet it can often be challenging and overwhelming. However, with the right insights and strategies, it doesn’t have to be.

07|08|24

Lessons from Lions: EVERSANA INTOUCH Takes on Cannes 

In this POV, we delve into the insights we gathered from Cannes 2024, exploring the practicalities of creativity, the intelligent use of artificial intelligence, and the importance of cultural changemaking.

06|27|24

Beyond the Data: Unleashing Creativity in HCP Marketing

Most healthcare marketers believe that the best way to break through is by way of cold, hard medical claims over creative assets such as taglines, distinctive visuals and sonic branding. However, our research suggests that these distinctive assets are crucial for brand recognition among HCPs. In other words, your brand’s distinctive assets matter as much as your brand’s clinical data. Access the POV to learn more.

06|21|24

Market Access and the Inflation Reduction Act

The Inflation Reduction Act of 2022 (IRA) introduced Medicare changes that market access professionals must understand in order to adapt strategies successfully. Access the POV to learn about the implications and ways to navigate its impact.

06|20|24

An Early Impact Analysis of Google’s AI Overviews

Google's AI Overviews are impacting search behavior and pharma marketers must adapt their SEO strategies to survive. Read the full POV for actionable insights on navigating this significant change.

05|15|24

Reddit Rising: Increasing Visibility and Credibility for Discussions and Forums

Discover the strategic potential of Reddit, soon to be the third most visited global website, for pharma marketers. Learn how to leverage its Google partnership and exponential growth for authentic engagement and peer insights.