Innovation Blogs

12|03|24

The Balancing Act: Sourcing & Pricing Meet Innovation in Life Sciences

EVERSANA INTOUCH recently hosted an insightful panel at the 2024 ProcureCon Marketing conference in Los Angeles. The panel, titled "The Balancing Act: Sourcing & Pricing Meet Innovation in Life Sciences," brought together industry leaders to discuss the intersection of cost efficiency and innovation in the dynamic field of life sciences. Read the blog to learn more.

12|02|24

What AI Means for DTC Marketing

In the rapidly evolving landscape of direct-to-consumer (DTC) marketing, artificial intelligence (AI) is emerging as a transformative force. For large pharmaceutical companies and their senior brand marketers, understanding and leveraging AI can significantly enhance the effectiveness and efficiency of their marketing strategies. Here’s how AI is reshaping DTC marketing and what it means for the […]

11|18|24

What Matters Most: The Three Trends That Will Change Pharma Marketing in 2025

This year’s EVERSANA INTOUCH annual trends forecast – our ninth! – is both smaller and bigger than those that have come before it. Technology (No. 1: applied AI) is enabling entirely new ways to do business (No. 2: the direct-to-patient model) in a paradigm that’s interconnected (No. 3: globalization and health equity) at every level. […]

10|07|24

How AI Makes the Voice of the Consumer Louder

Artificial intelligence is revolutionizing the way companies make marketing decisions. John Kenny, EVP and Head of Strategic Planning, delves into the innovative use of AI-powered personas to keep the customer’s perspective central in marketing strategies.

10|04|24

EVERSANA INTOUCH Shines at the 2024 PM360 Trailblazer Awards with Five Wins 

The 16th annual PM360 Trailblazer Awards was a night to remember for EVERSANA INTOUCH! Our team was honored at Gotham Hall in New York City, taking home five awards across several categories: 

08|28|24

Content Velocity: Mastering the Three Pillars of Success

Content velocity – getting more relevant, personalized content to more of your audience faster – is a goal for all life science marketers, but it’s a concept rife with misconceptions. One common mistake is thinking it’s just about making more content faster. Another error is thinking it’s simply a matter of plugging in a single […]

08|05|24

Under the Hood of TEDAVI, Powering Content Velocity for Life Sciences

Saving time, reducing costs, streamlining production and maximizing impact. Learn more about the powerful engine that enables content velocity in life sciences.

07|11|24

5 Key Trends Shaping Healthcare and the Customer Experience

Brand planning in the pharmaceutical industry is a complex and strategic endeavor, involving numerous stakeholders to develop an effective road map for the upcoming year. This process is essential for maximizing a brand’s potential in a competitive market, yet it can often be challenging and overwhelming. However, with the right insights and strategies, it doesn’t have to be.

07|08|24

Lessons from Lions: EVERSANA INTOUCH Takes on Cannes 

In this POV, we delve into the insights we gathered from Cannes 2024, exploring the practicalities of creativity, the intelligent use of artificial intelligence, and the importance of cultural changemaking.

07|03|24

Apple Packs a Punch at WWDC: A Pocketful of Power With Apple Intelligence

The possibilities for pharma marketing in the age of AI are vast. Learn about the next development worth watching, Apple Intelligence, and its potential impact in life sciences and healthcare.