HCP Identification Blogs

01|30|25

The Power of Data and Machine Learning to Optimize HCP Prescription Volume

In a recently published article from Med Ad News, co-authors Iyiola Obayomi, SVP, Managing Director, Data & Analytics, at EVERSANA INTOUCH, and Pierantonio Russo, MD, FCPP, FAAP, STS, Chief Medical Officer at EVERSANA, discuss the power of data and analytics and machine learning (ML) to optimize HCP targeting and prescription volume.