Data and Analytics Blogs

12|31|24

Harnessing Data for Pharma Marketing Success: Insights From a Roundtable

In the dynamic world of pharmaceutical marketing, data-driven strategies are becoming indispensable. The recent roundtable hosted by the DHC Group titled “Data Driven Transformation in Healthcare Marketing,” featured industry experts including the managing director of the EVERSANA INTOUCH Tech & Transformation affiliate, Shane Mayer, who provided valuable insights into the evolving role of data in […]

10|22|24

Scaling Success: Transforming Pharma Marketing With Data-Driven Insights

In the dynamic world of pharmaceutical marketing, staying ahead requires innovation and advanced data analytics to provide valuable insights and achieve brand success. Joey Morrissey, Senior Director, Analytics, recently presented various data and analytics business use cases during a webinar highlighting how EVERSANA INTOUCH drives business impact using Tableau Pulse.

10|15|24

Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies

Discover how EVERSANA’s cutting-edge approach is revolutionizing patient identification for cell and gene therapies. In our white paper, “Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies Using Machine Learning and Advanced Data Analytics,” we explore the transformative power of machine learning and advanced data analytics in the world of healthcare.