Creative Blogs
11|08|24
Art Meets AI: Inside EVERSANA INTOUCH’s Artful Ingenuity Campaign
In an exclusive feature with MM+M, Chief Creative Officer Susan Perlbachs shared insights into Artful Ingenuity, EVERSANA INTOUCH’s latest campaign highlighting the agency’s commitment to data-driven, creative, and AI-powered AOR services. At its core, Artful Ingenuity aims to reinforce EVERSANA INTOUCH’s position as the global agency network that delivers breakthrough thinking and reliable execution. By […]
10|18|24
The Real Threat to Creatives Isn’t GenAI; It’s a Content Supply Chain That Can’t Keep Pace With Their Innovation
As we stand at the intersection of creativity and technology, a common question arises: Will generative AI (GenAI) make creatives obsolete? Susan Perlbachs, Chief Creative Officer, details why the answer that echoed through Adobe MAX 2024 was a firm no. Read the blog to learn more.
02|12|24
Who Won the Super Bowl and More Importantly Why?
In this blog, John Kenny, EVP, Managing Director, Strategic Planning, analyzes which brands stood out in the Super Bowl LVIII commercials and why.
12|21|23
Three Key Elements to Win the Gold – Advice From Award-Winning Creative Experts
Three of our creative leaders at EVERSANA INTOUCH had the honor of participating in a webinar hosted by Cannes Lions, exploring the theme of "Health and the Health-Conscious Consumer." Explore the three key elements that helped to spark conversations to ignite change among healthcare disparities.
11|29|23
EVERSANA INTOUCH is Making Content Velocity Fly
By harnessing the power of Adobe Firefly, EVERSANA and EVERSANA INTOUCH are accelerating the content creation processes. Check out how and the impact on brand marketing in this blog.
08|25|23
What the Success of “Barbie” Means for Women’s Health
In a recent article for PharmaLive.com and Med Ad News, Elizabeth Rooney, Managing Director, Executive Creative Director, EVERSANA INTOUCH urges all healthcare marketers to make the most of "Barbie" grabbing the cultural zeitgeist to make a difference for women's health.
06|08|23
Why Fighting Cancer Requires Creativity. Observations from ASCO 2023
ASCO 2023 brings together the best minds and the brightest ideas in oncology. Learn how observations from the event are shaping brand strategy.
04|27|23
Getting Headlines to Erase Inequality
Awareness of the multi-award-winning Erase the Line campaign is spreading with news coverage of the campaign.
02|14|23
Super Bowl Ad Hits and Misses: EVERSANA INTOUCH Creatives Debrief
Hear from our Chief Creative Officer, Group Creative Director, and Executive Creative Director about the hits, misses, and surprises they saw in the commercials of Super Bowl LVII.
09|13|22
No Laughing Matter: Humor in Pharma Advertising
EVERSANA INTOUCH SVP & Executive Creative Director Michelle Ziekert spoke with Endpoints recently about humor in healthcare advertising.