Brand Planning Blogs

04|03|25

AI in Pharma Brand Planning: Insights from Our Latest Survey

Artificial Intelligence (AI) is revolutionizing various industries, and pharma is no exception. A recent article from Marketing & Pharma highlights the findings from EVERSANA’s third-annual brand planning survey and the role AI plays in brand planning. Read the blog to learn more.

02|10|25

Next-Generation Brand Planning: (Unexpected) Worrying Trends Demand a Rethink on Brand Planning

In our third annual report on the state of brand planning, EVERSANA surveyed nearly 100 brand planning executives across biopharmaceuticals, diagnostics and medical devices. This year, we expanded our assessment by hosting 111 marketing leaders from around the globe at a client advisory board in Napa Valley, California, to hear firsthand about key advancements and persistent challenges in brand planning. Download the POV to learn more.

07|15|24

Next Generation Brand Planning: Fueling Brand Plan Efficiency Through Seamless Integration

Streamline annual brand planning processes, overcome complexity, and navigate data overload and cross-functional silos. Download the POV to learn how to enhance brand planning with seven operational pillars.

05|07|24

What If You Could Supercharge Your Brand Plan?

Do you ever wonder what brand planning would be like if there was no budget, no naysayers and no restrictions? Use the power of "what if" to supercharge your brand plan. Learn more in our latest blog.