Artificial Intelligence Blogs
11|18|24
What Matters Most: The Three Trends That Will Change Pharma Marketing in 2025
This year’s EVERSANA INTOUCH annual trends forecast – our ninth! – is both smaller and bigger than those that have come before it. Technology (No. 1: applied AI) is enabling entirely new ways to do business (No. 2: the direct-to-patient model) in a paradigm that’s interconnected (No. 3: globalization and health equity) at every level. […]
11|08|24
Art Meets AI: Inside EVERSANA INTOUCH’s Artful Ingenuity Campaign
In an exclusive feature with MM+M, Chief Creative Officer Susan Perlbachs shared insights into Artful Ingenuity, EVERSANA INTOUCH’s latest campaign highlighting the agency’s commitment to data-driven, creative, and AI-powered AOR services. At its core, Artful Ingenuity aims to reinforce EVERSANA INTOUCH’s position as the global agency network that delivers breakthrough thinking and reliable execution. By […]
10|15|24
Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies
Discover how EVERSANA’s cutting-edge approach is revolutionizing patient identification for cell and gene therapies. In our white paper, “Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies Using Machine Learning and Advanced Data Analytics,” we explore the transformative power of machine learning and advanced data analytics in the world of healthcare.
10|07|24
How AI Makes the Voice of the Consumer Louder
Artificial intelligence is revolutionizing the way companies make marketing decisions. John Kenny, EVP and Head of Strategic Planning, delves into the innovative use of AI-powered personas to keep the customer’s perspective central in marketing strategies.
09|27|24
Behind the Breakthroughs and Practice-Changing Advances: Insights from ESMO 2024
Every year, ESMO brings together experts from pharma, research and advocacy organizations, and HCPs to hear about the year’s biggest oncology breakthroughs. This year’s theme was “Shaping the Future of Anticancer Therapies.”
09|26|24
How Real Is AI – Really – in Pharmaceutical Marketing?
Artificial intelligence (AI) is transforming almost every industry. In healthcare, we hear how AI is being used to discover new drugs, help surgeons perform surgeries remotely and even diagnose conditions. Download the POV to see 10 ways we're "pharmatizing" AI.
07|03|24
Apple Packs a Punch at WWDC: A Pocketful of Power With Apple Intelligence
The possibilities for pharma marketing in the age of AI are vast. Learn about the next development worth watching, Apple Intelligence, and its potential impact in life sciences and healthcare.
06|26|24
GenAI in the Real World: A Q&A With Creative Technologist Chris Valleskey
Learn from Chris Valleskey, creative technologist, in a conversation about how genAI has influenced pharma marketing and life sciences, and advice for applying AI in the real world.
06|20|24
An Early Impact Analysis of Google’s AI Overviews
Google's AI Overviews are impacting search behavior and pharma marketers must adapt their SEO strategies to survive. Read the full POV for actionable insights on navigating this significant change.
05|23|24
Leveraging Generative AI in Brand Planning
The integration of generative AI into brand planning within the life sciences sector is a burgeoning trend. Yet findings from our second annual survey of brand planning executives indicate that less than half are currently leveraging or intending to leverage generative AI for brand planning in 2024. Access our whitepaper for survey insights and get recommendations to harness AI in your brand planning.