Artificial Intelligence Blogs
12|02|24
What AI Means for DTC Marketing
In the rapidly evolving landscape of direct-to-consumer (DTC) marketing, artificial intelligence (AI) is emerging as a transformative force. For large pharmaceutical companies and their senior brand marketers, understanding and leveraging AI can significantly enhance the effectiveness and efficiency of their marketing strategies. Here’s how AI is reshaping DTC marketing and what it means for the […]
11|26|24
Ethical Considerations for AI Use in Healthcare Marketing
The healthcare marketing industry is at the forefront of a significant transformation, driven by advances in artificial intelligence (AI). Today, generative AI applications – particularly large language models (LLMs) and image-generation tools – are streamlining labor-intensive tasks such as research, documentation, content editing and concept ideation. These developments mark only the beginning of what AI can achieve in healthcare marketing.
11|18|24
What Matters Most: The Three Trends That Will Change Pharma Marketing in 2025
This year’s EVERSANA INTOUCH annual trends forecast – our ninth! – is both smaller and bigger than those that have come before it. Technology (No. 1: applied AI) is enabling entirely new ways to do business (No. 2: the direct-to-patient model) in a paradigm that’s interconnected (No. 3: globalization and health equity) at every level. […]
11|08|24
Art Meets AI: Inside EVERSANA INTOUCH’s Artful Ingenuity Campaign
In an exclusive feature with MM+M, Chief Creative Officer Susan Perlbachs shared insights into Artful Ingenuity, EVERSANA INTOUCH’s latest campaign highlighting the agency’s commitment to data-driven, creative, and AI-powered AOR services. At its core, Artful Ingenuity aims to reinforce EVERSANA INTOUCH’s position as the global agency network that delivers breakthrough thinking and reliable execution. By […]
10|15|24
Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies
Discover how EVERSANA’s cutting-edge approach is revolutionizing patient identification for cell and gene therapies. In our white paper, “Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies Using Machine Learning and Advanced Data Analytics,” we explore the transformative power of machine learning and advanced data analytics in the world of healthcare.
10|07|24
How AI Makes the Voice of the Consumer Louder
Artificial intelligence is revolutionizing the way companies make marketing decisions. John Kenny, EVP and Head of Strategic Planning, delves into the innovative use of AI-powered personas to keep the customer’s perspective central in marketing strategies.
09|27|24
Behind the Breakthroughs and Practice-Changing Advances: Insights from ESMO 2024
Every year, ESMO brings together experts from pharma, research and advocacy organizations, and HCPs to hear about the year’s biggest oncology breakthroughs. This year’s theme was “Shaping the Future of Anticancer Therapies.”
09|26|24
How Real Is AI – Really – in Pharmaceutical Marketing?
Artificial intelligence (AI) is transforming almost every industry. In healthcare, we hear how AI is being used to discover new drugs, help surgeons perform surgeries remotely and even diagnose conditions. Download the POV to see 10 ways we're "pharmatizing" AI.
07|03|24
Apple Packs a Punch at WWDC: A Pocketful of Power With Apple Intelligence
The possibilities for pharma marketing in the age of AI are vast. Learn about the next development worth watching, Apple Intelligence, and its potential impact in life sciences and healthcare.
06|26|24
GenAI in the Real World: A Q&A With Creative Technologist Chris Valleskey
Learn from Chris Valleskey, creative technologist, in a conversation about how genAI has influenced pharma marketing and life sciences, and advice for applying AI in the real world.