Adobe MAX Blogs

01|15|25

Creative Revolution and the Future of AI: Insights from Adobe MAX Part 2 

In part two of insights from Adobe MAX, Susan Perlbachs, Chief Creative Officer, offered valuable insights into the future of creatives in this era of AI. Through a series of short interviews, she discussed how generative AI tools are transforming creative teams, operations and content creation. Read the blog to learn more.

01|13|25

Embracing Creativity and Technology: Insights from Adobe MAX Part 1

At EVERSANA INTOUCH, Artful Ingenuity drives our success by blending human creativity with innovative technology and data insights. Chief Creative Officer Susan Perlbachs highlighted this at Adobe MAX, emphasizing the importance of adapting operations, fostering purpose-driven creativity, and building future-ready design teams. These strategies ensure creativity flourishes alongside technological advancements.

10|18|24

The Real Threat to Creatives Isn’t GenAI; It’s a Content Supply Chain That Can’t Keep Pace With Their Innovation

As we stand at the intersection of creativity and technology, a common question arises: Will generative AI (GenAI) make creatives obsolete? Susan Perlbachs, Chief Creative Officer, details why the answer that echoed through Adobe MAX 2024 was a firm no. Read the blog to learn more.