Brand planning in the pharmaceutical industry is a complex and strategic endeavor, involving numerous stakeholders to develop an effective road map for the upcoming year. This process is essential for maximizing a brand’s potential in a competitive market, yet it can often be challenging and overwhelming. However, with the right insights and strategies, it doesn’t have to be.
Recently, more than 100 professionals from pharma brand and portfolio marketing gathered at EVERSANA INTOUCH’s second annual brand planning event to explore best practices, innovative ideas and fresh perspectives on brand planning.
In this POV, we dissect five key trends discussed at the conference that are shaping the future of healthcare and the customer experience. Learn how these insights can optimize your brand strategy, enhance patient engagement, and drive market success.
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