CHICAGO, IL (December 10, 2020) Intouch Group, a full-service global agency network serving the pharmaceutical industry, proudly announces the recent hire of John Kenny as SVP, Managing Director, Strategic Planning. As head of strategic planning, John will be responsible for working with the strategic planning team to continually evolve Intouch Group’s strategic point of view and approach while bringing the most innovative and effective solutions to clients’ brands. He will be based in Intouch’s Chicago office.
“Intouch’s embrace and advocacy for modern marketing reflects my own values and passions,” says Kenny. “I’m excited to join the team and continue to push this agenda for our clients and their challenges.”
Kenny brings more than 20 years of global marketing experience, having worked in Europe, Asia and the Americas on both the market research side with C&R Research and on the client side with Diageo Europe. Most recently, while leading the FCB Chicago strategy team as Chief Strategy Officer, Kenny transformed a traditional brand planning department into a highly specialized team able to work with a diverse mix of B2B, CPG and healthcare brands.
Kenny is known for countless innovations in strategic planning, including the use of behavioral economics in brand building, the application of non-traditional data in insight development, and an approach to creative testing that leverages real consumer insights in real time.
“As we prepare for 2021 and beyond, as a network, we have ambitious plans,” said Boris Kushkuley, EVP of Intouch. “John comes to Intouch with decades of industry experience, and we are confident he will be a strong leader as we continue to expand and mature our strategic offerings.”
About Intouch Group
Intouch Group is a privately held full-service agency network, providing creative and media services, enterprise solutions and data analytics globally through seven affiliates in eight offices, including Intouch Solutions, Intouch Proto, Intouch Seven, Intouch International, Intouch Media, Intouch B2D and Intouch Analytics. Collectively, Intouch Group employs more than 1,000 people. With a dedication to the life sciences, Intouch Group operates with the belief that there is no challenge too big to cure. Contact Intouch Group at info@intouchg.com or visit them on the Web at intouchg.com.