October 13, 2023

Media Retrenchment Is Opening a Window for Pharma to Rethink Ad Spend

by Haley Haislet
EVERSANA INTOUCH In the News

Justin Chase, executive vice president of media, highlights the significant shift in consumer attention from TV to social platforms, particularly TikTok, YouTube, and Facebook Reels, providing a unique opportunity for pharma marketers to redirect ad dollars and engage with a growing and engaged audience to meet their audiences where they truly are.

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