01|17|25

Unlocking Market Advantage Through Medical Communications

In a recent article published by Med Ad News, Mary Anderson, Senior VP, Managing Director and Head of MedComm at EVERSANA INTOUCH, highlighted the pivotal role medical communications (MedComm) has played in giving brands a leg up in a competitive market. Read the blog to learn more.

01|15|25

Creative Revolution and the Future of AI: Insights from Adobe MAX Part 2 

In part two of insights from Adobe MAX, Susan Perlbachs, Chief Creative Officer, offered valuable insights into the future of creatives in this era of AI. Through a series of short interviews, she discussed how generative AI tools are transforming creative teams, operations and content creation. Read the blog to learn more.

01|13|25

Embracing Creativity and Technology: Insights from Adobe MAX Part 1

At EVERSANA INTOUCH, Artful Ingenuity drives our success by blending human creativity with innovative technology and data insights. Chief Creative Officer Susan Perlbachs highlighted this at Adobe MAX, emphasizing the importance of adapting operations, fostering purpose-driven creativity, and building future-ready design teams. These strategies ensure creativity flourishes alongside technological advancements.

12|31|24

Harnessing Data for Pharma Marketing Success: Insights From a Roundtable

In the dynamic world of pharmaceutical marketing, data-driven strategies are becoming indispensable. The recent roundtable hosted by the DHC Group titled “Data Driven Transformation in Healthcare Marketing,” featured industry experts including the managing director of the EVERSANA INTOUCH Tech & Transformation affiliate, Shane Mayer, who provided valuable insights into the evolving role of data in […]

12|13|24

Global Health Equity: Moving From Wish List to To-Do List

This excerpt is from a recent interview with Angela Tenuta, President of EVERSANA INTOUCH, featured in PharmaLive where she emphasizes the importance of addressing disparities in healthcare access and outcomes across different populations. It highlights actionable steps and innovative approaches that can be taken to ensure equitable healthcare for all.

12|09|24

Ticktock: The EAA Is Coming. Are You Ready? 

You might be wondering what “EAA” stands for and why it matters to your brand. In this blog, Rebecca Deitch, Associate Director, UX, explains the the initiative and what it means for pharma marketers.

12|03|24

The Balancing Act: Sourcing & Pricing Meet Innovation in Life Sciences

EVERSANA INTOUCH recently hosted an insightful panel at the 2024 ProcureCon Marketing conference in Los Angeles. The panel, titled "The Balancing Act: Sourcing & Pricing Meet Innovation in Life Sciences," brought together industry leaders to discuss the intersection of cost efficiency and innovation in the dynamic field of life sciences. Read the blog to learn more.

12|02|24

What AI Means for DTC Marketing

In the rapidly evolving landscape of direct-to-consumer (DTC) marketing, artificial intelligence (AI) is emerging as a transformative force. For large pharmaceutical companies and their senior brand marketers, understanding and leveraging AI can significantly enhance the effectiveness and efficiency of their marketing strategies. Here’s how AI is reshaping DTC marketing and what it means for the […]

11|26|24

Ethical Considerations for AI Use in Healthcare Marketing

The healthcare marketing industry is at the forefront of a significant transformation, driven by advances in artificial intelligence (AI). Today, generative AI applications – particularly large language models (LLMs) and image-generation tools – are streamlining labor-intensive tasks such as research, documentation, content editing and concept ideation. These developments mark only the beginning of what AI can achieve in healthcare marketing. 

11|20|24

The Evolution of Search: How OpenAI’s SearchGPT Enhances ChatGPT’s Capabilities

After nearly a year of stagnant growth, ChatGPT is gaining momentum once again. In this POV, we explore the future of search behavior and emphasize the importance for life science organizations to understand OpenAI’s latest innovation incorporating SearchGPT directly into ChatGPT.