This year’s EVERSANA INTOUCH annual trends forecast – our ninth! – is both smaller and bigger than those that have come before it.
- It’s smaller because while in previous years we looked at five to seven trends affecting marketers, this year we’re spotlighting only three.
- It’s bigger because the impact of these issues is almost impossible to overstate. We focus on only three because these three matter so much.
Technology (No. 1: applied AI) is enabling entirely new ways to do business (No. 2: the direct-to-patient model) in a paradigm that’s interconnected (No. 3: globalization and health equity) at every level.
These three trends are digitally driven, overlapping and profoundly changing pharma marketing.
This isn’t about buzzwords. It’s a fundamental paradigm shift.
In this report, 15 of our experts examine the current impact of each of these three forces, predict how you’ll see their effects in 2025 and give recommendations for how to make these market forces work for you. And this isn’t an anonymous think piece. It’s full of insights, examples and advice from more than a dozen senior leaders at EVERSANA INTOUCH.
Over the coming weeks, you’ll be seeing a lot of forecasts for 2025. Discover how EVERSANA INTOUCH’s Artful Ingenuity can be your competitive edge and help your brand and business stay ahead of the curve starting now.