Every March, South by Southwest takes over Austin, TX, with a conference-festival hybrid showcasing the latest in tech-driven creativity. EVERSANA INTOUCH has been there every year for more than a decade, engaging with leaders and distilling our experiences into actionable insights for our clients.
At SXSW 2025, we heard loud and clear: Pharma marketers are facing the biggest challenge of our careers. But it’s also the most rewarding challenge, and one that has sharpened our superpowers.
Healthcare is currently navigating a trust crisis, and it’s up to us to help restore that trust. AI can be a powerful tool in this mission, allowing us to better understand our audiences and correct the often-inaccurate assumptions we’ve made in the past. However, if misused or applied by those without the right expertise, it can make things worse.
As leading pharma marketers, we’ve continually expanded our expertise not only in leveraging new tools, but also in fostering genuine human connection. This is our moment.
In this POV, we discuss how we can harness these opportunities to navigate the challenges ahead.
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