The rise of artificial intelligence (AI) has transformed the marketing landscape, enabling brands to personalize content, optimize campaigns, and reach audiences more efficiently than ever before. However, as AI-generated content becomes increasingly commonplace, a pressing concern has emerged—how can brands maintain authenticity and trust in a world where 71% of consumers worry about the legitimacy of AI content?
In an era where both healthcare professionals (HCPs) and consumers demand transparency, credibility, and relatability from brands, the challenge is clear: how do we leverage AI without sacrificing the genuine connection that customers value?
In this POV, Morgan Hartzell, VP, Client Services, explores several key strategies to ensure marketing remains genuine and trustworthy, while still leveraging the benefits of AI technology.
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