In the dynamic world of pharmaceutical marketing, staying ahead requires innovation and advanced data analytics to provide valuable insights and achieve brand success. Joey Morrissey, Senior Director, Analytics, recently presented various data and analytics business use cases during a webinar with Salesforce highlighting how EVERSANA INTOUCH drives business impact using Tableau Pulse.
Connecting the Dots: Deep, Data-Driven Insights
EVERSANA and EVERSANA INTOUCH drive measurable business impact by leveraging advanced tools such as Tableau Pulse to optimize marketing strategies and spending. We use deep, data-driven insights to make informed decisions and identify critical insights for our clients. In combination with these advanced tools, we leverage our domain expertise to identify key drivers and trends transforming them into actionable insights for our clients.
Business Case One: Real-Time Segmentation and Market Targeting
EVERSANA INTOUCH developed a comprehensive omnichannel marketing plan to raise awareness about available therapies. By closely monitoring and optimizing the marketing plan, we were able to identify that over 70% of healthcare providers (HCPs) were concentrated in one segment. This insight, derived from Tableau Pulse, enabled the team to redistribute media efforts toward other high-impact segments, enhancing overall reach and campaign effectiveness.
Business Case Two: Media Optimization
A client required continuous monitoring of its media initiatives to provide optimization recommendations. We tracked key metrics across various media channels, including website, display ads and paid search. Using the data, we were able to quickly identify a specific creative in display media that was performing significantly better than the rest. This insight allowed us to reallocate media dollars to where they would have the most impact.
Driving Business Impact
We’re continuously seeking innovative ways to enhance our data and analytics capabilities, such as integrating AI into analytics reporting to quickly deliver insights to clients, enabling more time for strategic decision-making. By utilizing advanced analytics tools such as Tableau Pulse, we provide our clients with efficient and effective marketing strategies that save money and drive brand impact.
Schedule a meeting with an EVERSANA INTOUCH data and analytics expert today.