This POV explores how decentralized healthcare models and data ownership are transforming patient loyalty, and highlights strategies to foster loyalty in this new landscape.
Patient empowerment, patient-centric, choices, responsiveness, flexibility, competition and innovation are just a few of the positive attributes of decentralized healthcare delivery systems such as those in the United States.
In this POV, Iyiola Obayomi, SVP, Managing Director, Marketing Analytics, EVERSANA INTOUCH and Pierantonio Russo, MD, FCPP, FAAP, STS, Corporate Chief Medical Officer, EVERSANA, consider a decentralized healthcare delivery system as a system where responsibility for healthcare decision-making and delivery is disaggregated across various levels of government and private entities.
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