The EVERSANA INTOUCH intern class of 2022 decided to go out with a bang, presenting their final project this week on behalf of one of the signature partners of our “The Give Back” philanthropy program: Heart to Heart International’s “Adopt-a-Lab” program to bring lab test capabilities into healthcare clinics in under-resourced areas.
To learn more about Adopt-a-Lab and their important work, check out our recent post, “Helping Clinics Help Patients With Adopt-a-Lab”.
To learn more about this facet of the EVERSANA INTOUCH commitment to social responsibility, check out “The Give Back: Introducing Our New Philanthropy Program.”
The team of 34 EVERSANA INTOUCH interns presented to an audience of more than 100, including the EVERSANA INTOUCH executive team, as well as leaders of Heart to Heart International and the Adopt-a-Lab program.
They had collaborated virtually over two months (in addition to their other individual assignments and education) to research, develop, and defend a multi-pronged marketing plan to help Adopt-a-Lab find and win new philanthropy partners.
Their work included:
- a website telling the Adopt-a-Lab story and that of some patients;
- a presentation to potential investors that outlined the benefits that partnership would offer to both the investor and the community;
- one-pagers on the community impact, and on the financial health of the organization;
- a video explaining the community impact of Adopt-a-Lab;
- and a media plan with recommendations for advertising across a full media mix.
Each element of the plan was fully realized, backed by extensive research and considered rationale. The team’s roles crossed the spectrum of agency work: art direction, business development, client services, copywriting, creative, CX strategy, design, documentation, editorial, innovation, media, medical, paid search, production, project management, social, strategy, and UX were all represented.
The presentation was agreed by all to be compelling, touching, and convincing. As Kim Carroll, CEO of Heart to Heart International, said, “This was best-in-class agency work, not best-in-class intern work. You made your mentors proud. This was one of the most professional deliveries I’ve had the privilege of seeing. You said you wanted this work to inform and inspire – well, you’ve informed and inspired me.”
Tena Tiruneh, program director of Heart to Heart International, agreed, saying, “This presentation far exceeds any of our expectations. I can assure you that we’re going to use this work to make better days ahead for safety-net clinics around the country.”
We couldn’t be prouder of the Class of 2022!