In a recent article published by MedAdNews and PharmaLive.com, Susan Perlbachs, Chief Creative Officer at EVERSANA INTOUCH, shares five key themes from her experience serving on the esteemed jury for the Cannes Lions Health 2024 Pharma show.
Susan delves into the innovative and impactful work celebrated at this prestigious event, highlighting the industry’s evolution towards more patient-centric and inclusive approaches.
- Inclusivity and Diversity
- Purpose-Led Work
- Experience-Led Work
- Product Innovation
- Beyond the Pill
“This year’s Pharma work not only celebrated exceptional creativity but also highlighted the industry’s evolving focus on 360-degree patient care. As I reflect on this remarkable body of work, it’s evident that the future of pharma goes beyond that of R&D innovation to improving all aspects of life for the patient populations we serve.” – Susan Perlbachs
For a deep dive into these transformative insights and how they’re shaping the future of pharma, read the full article on MedAdNews and PharmaLive.com here.