Search Blogs

11|20|24

The Evolution of Search: How OpenAI’s SearchGPT Enhances ChatGPT’s Capabilities

After nearly a year of stagnant growth, ChatGPT is gaining momentum once again. In this POV, we explore the future of search behavior and emphasize the importance for life science organizations to understand OpenAI’s latest innovation incorporating SearchGPT directly into ChatGPT.

07|31|24

Navigating Google’s Third-Party Cookies Update: Expert Perspective

Following Google’s announcement that it will not be moving forward with its plan to phase out third-party cookies on Chrome, industry discussions have surged around this hot topic. Read our expert perspective.

06|20|24

An Early Impact Analysis of Google’s AI Overviews

Google's AI Overviews are impacting search behavior and pharma marketers must adapt their SEO strategies to survive. Read the full POV for actionable insights on navigating this significant change.

05|18|23

Google Goes AI: Details on the Search Generative Experience

Google's Magi, or Search Generative Experience, is bringing ChatGPT-like generative AI answers to search results. SEO VP Tylor Hermanson highlights what we need to know now for healthcare search.

05|05|23

Paid Search + AI: What’s Changing?

AI technologies like ChatGPT and Bard are disrupting the paid search field, and Keith Spisak, Group Media Director, Paid Search, explains what's happening and what to expect.

04|07|23

Connecting With Your Audience in the Era of Multimodal Search

Search engine optimization is ever-evolving, and today, we're in the era of multimodal search. Mitch Hankins explains what that means, and the five things that life-science marketers need to do to keep their content findable in this new paradigm.

01|03|23

One of the Most-Read SEO Articles in 2022: Test of Competing Tools by EVERSANA INTOUCH VP & Team

One of the most-read SEO articles in all of 2022 was from EVERSANA INTOUCH VP Tylor Hermanson.

10|13|22

Two New Search Engines Target Gen Z (and E-A-T)

Senior SEO Specialist Sydney Kampschroeder explains what two new search engines can tell us about search and Gen Z!

09|20|22

Keyword Coverage: Comparing Top SEO Tools

SEO VP Tylor Hermanson recently published a comparison of the efficacy of four top SEO tools on Search Engine Land.

09|01|22

Google Update Targets Websites Prioritizing Search Engines Above People

Google's latest update seeks to prioritize helpful original content made by people for people, rather than content made primarily to gain organic search traffic.