Artificial Intelligence Blogs

10|18|24

The Real Threat to Creatives Isn’t GenAI; It’s a Content Supply Chain That Can’t Keep Pace With Their Innovation

As we stand at the intersection of creativity and technology, a common question arises: Will generative AI (GenAI) make creatives obsolete? Susan Perlbachs, Chief Creative Officer, details why the answer that echoed through Adobe MAX 2024 was a firm no. Read the blog to learn more.

10|15|24

Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies

Discover how EVERSANA’s cutting-edge approach is revolutionizing patient identification for cell and gene therapies. In our white paper, “Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies Using Machine Learning and Advanced Data Analytics,” we explore the transformative power of machine learning and advanced data analytics in the world of healthcare.

10|07|24

How AI Makes the Voice of the Consumer Louder

Artificial intelligence is revolutionizing the way companies make marketing decisions. John Kenny, EVP and Head of Strategic Planning, delves into the innovative use of AI-powered personas to keep the customer’s perspective central in marketing strategies.

09|20|24

Unleashing the Power of AI: Predictive Analytics in Healthcare Marketing

Predictive analytics is revolutionizing healthcare marketing by leveraging AI to make data-driven decisions. In this POV, we explore how the use of predictive models enhances engagement by targeting the right audiences, optimizing marketing strategies and best utilizing marketing dollars.

07|03|24

Apple Packs a Punch at WWDC: A Pocketful of Power With Apple Intelligence

The possibilities for pharma marketing in the age of AI are vast. Learn about the next development worth watching, Apple Intelligence, and its potential impact in life sciences and healthcare.

06|26|24

GenAI in the Real World: A Q&A With Creative Technologist Chris Valleskey

Learn from Chris Valleskey, creative technologist, in a conversation about how genAI has influenced pharma marketing and life sciences, and advice for applying AI in the real world.

05|23|24

Leveraging Generative AI in Brand Planning

The integration of generative AI into brand planning within the life sciences sector is a burgeoning trend. Yet findings from our second annual survey of brand planning executives indicate that less than half are currently leveraging or intending to leverage generative AI for brand planning in 2024. Access our whitepaper for survey insights and get recommendations to harness AI in your brand planning.

04|18|24

Adobe Summit 2024 and the Realities of AI

Adobe Summit is the tech behemoth’s annual conference, where it not only showcases its capabilities and innovations, but hosts discussions of how digital marketing is changing in the face of technological and societal evolution. The EVERSANA INTOUCH team who attended provides their insight as to what it means for our work, now and in the months to come.

04|15|24

Innovating in Pharma: Turning Challenges into Action

Innovation in pharma is not just about overcoming challenges, but turning them into action with impact. At the recent PM360 SPARK Innovation Summit, our experts shared insights about where to begin and tangible use cases across the product and patient journeys.

04|11|24

AI-Powered Precision Engagement in Commercial and Medical Functions

AI-powered precision engagement can transform the commercial and medical functions of organizations. Learn how in our latest blog, and one of many POV excerpts from our Innovation as Strategy whitepaper.