Not surprising: Adobe Summit 2025 was all about AI, and full of the shine and flash you might expect of a conference in Las Vegas.
Perhaps surprising, though, at least to outsiders: Conversation at this year’s Adobe Summit was largely about what’s NOT shiny and flashy about AI: Not the potential, but the necessary work to unlock that potential, which most companies – across all industries – still haven’t done.
A solid cross-functional data foundation is not a new concept, but it’s one most organizations still haven’t mastered. That’s what will unlock AI.
Let’s hear from the EVERSANA INTOUCH experts who were on the ground at Adobe Summit in a roundtable discussion to get their insights on what the conference means for pharma marketers.
Submit your details below to access the POV.
Download the POV
Submit Your Details to Access the Content