How does your organization make marketing decisions?
Artificial intelligence (AI) is revolutionizing the way pharmaceutical companies make marketing decisions, and EVERSANA INTOUCH is at the forefront of this transformation. In this POV, John Kenny, EVP and Head of Strategic Planning, delves into the innovative use of AI-powered personas to keep the customer’s perspective central in marketing strategies.
Examples are outlined of how EVERSANA INTOUCH has been creating bespoke AI personas built from comprehensive data sets that focus on specific situations, messages and/or brand barriers. The insights emphasize that AI personas are not meant to replace human input but to complement it. They act as constant reminders of the customer’s priorities, provoking valuable discussions and ensuring that the customer’s voice is always at the forefront of decision-making. This approach not only accelerates scenario planning but also makes marketing efforts more customer-centric, efficient, and effective.
Access the POV to learn more about how AI is making the voice of the consumer louder, and helping teams make smarter, more patient-centric marketing decisions for their brands.
John Kenny
EVP and Head of Strategic Planning
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