At EVERSANA INTOUCH, Artful Ingenuity is the cornerstone of our approach. We combine the power of human ingenuity with innovative technology and data-driven insights to drive big results and enhance creativity.
Susan Perlbachs, Chief Creative Officer, recently shared key insights with Adobe MAX. Through a series of short interviews, she discussed how adapting operations, fostering purpose-driven creativity, and building future-ready design teams are pivotal to success. These elements are interwoven with Artful Ingenuity, ensuring that creativity thrives alongside technological advancements.
Adapting Operations with Generative AI
Technology adoption is transforming teams, and the key to success lies in balancing the enthusiasm of early adopters with the caution of others. Adobe has done a great job addressing these concerns, especially in Firefly—commercially ready tools like these.
At EVERSANA INTOUCH, we’ve embraced this by empowering early adopters to lead initiatives like AI Tech Snack Breaks—20-minute sessions where teams can explore new tools. These sessions foster a culture of continuous learning, ensuring teams stay informed and adaptable to digital shifts, promoting collaboration and readiness for change.
Harnessing Purpose-Driven Creativity
“Health is honestly the most important thing in the world. As everyone says, if we don’t have health, what do we truly have?” – Susan Perlbachs
In healthcare, where audiences can easily tune out marketing, Susan emphasized the need for purpose-driven creativity. Effective communication requires content that is clear, impactful, and crafted with precision to engage audiences and improve lives by providing them with the information they need.
In a world full of noise, it’s easy to get lost. Everyone competes for the same attention, especially in the consumer space. In healthcare communications, we must rise above the competition and deliver better.
“Creativity and craft are our last unfair advantage in the marketplace.” – Susan Perlbachs
Building Design Teams for the Future
Susan values curiosity and innovation when building design teams. When selecting new team members, Susan often looks for those who embrace new technology, stay curious, and continuously seek ways to improve efficiency and creativity.
Embracing AI and new technologies allows for greater creative exploration and future adaptability in the evolving landscape. With AI and advanced tools now readily accessible, the opportunities for creative exploration are more expansive than ever before.
Curious how creativity and technology can elevate your brand? Schedule a meeting with our experts to explore the possibilities.
Stay tuned for our next blog on Susan’s interview series: “Creative Revolution and the Future of AI: Insights from Adobe MAX”